Top 5 Social Apps Performance in New Zealand, Q1 2022

Throughout the first quarter of 2022, social apps in New Zealand displayed varying performance trends in terms of weekly downloads, revenue, and active users. Below, we delve into the specifics for the top 5 apps: Facebook, TikTok, Instagram, Reddit, and X.

Facebook saw a consistent weekly revenue throughout the quarter, peaking at around $11.5K in early March. Weekly downloads fluctuated, with the highest point being approximately 14.8K in mid-January. Active users remained relatively stable, hovering between 3.2M and 3.3M.

TikTok experienced robust weekly revenue, reaching a peak of about $137K in mid-March. Weekly downloads varied, with the highest being around 14K in mid-March. Active users showed an overall increase, starting at 1.2M and reaching up to 1.3M by the end of the quarter.

Instagram maintained a modest weekly revenue, with a peak of $363 in early February. Weekly downloads saw a high of approximately 16K at the end of December, then fluctuated throughout the quarter. Active users remained relatively steady, ranging from 1.6M to 1.7M.

Reddit exhibited steady weekly revenue, peaking at around $478 in late February. Downloads varied, reaching a high of approximately 5.7K in late February. Active users showed a general upward trend, peaking at around 179K in late January.

X saw a gradual increase in weekly revenue, peaking at $212 at the end of March. Weekly downloads fluctuated, with a notable spike to about 7.6K in late March. Active users steadily increased, reaching approximately 470K by the end of the quarter.

For more detailed insights and trends, visit Sensor Tower.